Product placement in movies and TV shows has been around forever. As soon as there were visual media, somebody was trying to insert a brand in it for a price. I thought that this example from the 1999 Julia Roberts-Richard Gere movie Runaway Bride was a bit over the top. Not only do they perfectly frame the FedEx logo on the truck, when someone asks where she (Roberts) is going, a bystander says, “wherever it is, she’ll be there by 10:30 tomorrow!”
Not very subtle.
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Filed under: New media
